![]() ![]() ![]() If you’re a Business account adding another account’s original sound to a video.If you’re using a Creator account to upload original audio or music.This prompt will pop up in two scenarios: This verifies that you own the rights to the music attached to your video. What Does “Music Usage Confirmation” Mean on TikTok?Ĭhances are you’ve seen the TikTok music usage confirmation prompt during an upload. Again, the app is clear about which songs are fair game for brands. You can also browse TikTok’s Creative Center for trending audio that’s approved for business use. If you want to use a song in TikTok ads, you can also confirm its approved placements. When browsing audio on a desktop, you can filter the CML by songs for commercial use. When you tap “Add Sound,” you’ll be taken to the Commercial Sounds catalog by default.įrom here, you’ll only see sounds that are approved for brands. Let’s say you’re trying to upload a video as a business. TikTok tries to steer brands in the right direction when it comes to approved audio. By Rose How Do I Know if TikTok Music is Okay for Commercial Use? This post from Levi’s shows how businesses can incorporate commercial audio into their down the scissors □✂️□ #liveinlevis ♬ Caramel Latte - Prod. ![]() Translation? Business accounts are restricted to TikTok’s pre-approved audio, full-stop.īelow is an example of a branded video featuring a trending song from the CML. The Commercial Music Library is for TikTok users that use TikTok for marketing, advertising, sponsorships, endorsements, or publicity, including official brand accounts. No surprises here! TikTok’s guidelines are crystal clear about this: TL, DR: All advertising content should use the CML. Who Has to Use TikTok's Commercial Music Library (CML)? To kick things off, let’s dig into common questions we get about brands using TikTok audio. What Happens to Brands That Violate TikTok's Music Guidelines?īasics and Best Practices for Brands Using TikTok’s Music Library.What is "Music Usage Confirmation" on TikTok?.How Do I Know if a Song is Okay to Use?.Who is Required to Use TikTok's Commercial Music Library?.Basics and Best Practices for Brands Using TikTok Audio ![]()
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